I had the privilege and opportunity to animate the mnemonic for Discovery+—Discovery Inc’s direct-to-consumer streaming platform—and Discovery+ originals. The package for the mnemonic included a diverse series of rippling fibers to represent the vast library of streaming content available on the platform. The motif of the fibers make an appearance throughout Discovery+’s marketing materials and launch graphics.
Animator: Nathan Gamson
Creative Director: Nick Hollensbe
Art Directors: Brett Krauss, Joe Moccia
Client: Discovery, Inc.
Agency: Discovery Creative + Production
We kept the mnemonic simple and bright. Living on a clean, bright background, we wanted to give our audience the impression of a sleek, high-end product.
I created additional variations of the mnemonic for different use cases.