I am the Art Director for Salesforce’s AI assistant, Einstein Copilot. I helped develop the look and feel of the marketing materials, including countless digital and social media graphics, product pages on Salesforce.com, demo videos, and sizzle reels. Einstein Copilot has a vastly different aesthetic from Salesforce’s traditional “national parks” theme in order to cement its status as a unique and futuristic offering.

Creative Director: John Ilang-ilang
Art Director: Nathan Gamson
Copywriters: Beau McGlasson, Ryan Plummer, Ryan Felton
Designer: Arpit Goel
Agency Partners: Thinkmojo, Launch Interactive
Client: Salesforce

We worked with the agency Thinkmojo to produce a sizzle reel and demo videos for use throughout Copilot’s marketing, providing them the script, storyboards, and feedback throughout the development process.




With the help of our internal studios team, we expanded the art direction into a large bill of materials, including product detail pages, blog posts, newsroom graphics, graphics for in-office TV screens, e-mail blasts, Youtube series thumbnails, Salesforce+ series thumbnails, LinkedIn posts, and beyond.


From the cutting room floor, some of the initial and semi-developed style frames from the creative development process.