Motortrend Rebrand Concept


When Discovery, Inc. (then Discovery Communications) partnered with The Enthusiast Network, they created a superunified portfolio of automotive content. Part of this union was the consolidation of The Velocity Channel into MotorTrend. As a result, there was a brand refresh on the horizon.


Creative Director: Greg Stein
Art Director: Nathan Gamson
Client: MotorTrend
Agency: Discovery Agency
Partner Agency: MullenLowe