Some outdoor media agencies in New York will donate free time on some of their most prominent billboards for non-profit causes. Discovery’s Project Cat got two weeks on one of the biggest billboards in Times Square. With this huge canvas and hundreds of thousands of viewers, we wanted to deploy a striking message to entice people to donate to Project Cat and the WWF. Footage of the tigers was captured at Project Cat’s tiger reserve in India.
Client: Project CAT, WWF
Agency: Discovery Agency